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Inventor |
Consumers continue to grow increasingly aware that when we throw something away, “away” is just someone else’s “here.” We know our floss, ketchup packets, and sandwich bags whirl in the Great Pacific Garbage Patch, and the ocean is soon to contain more plastic than fish.
FEAR. That’s what many feel about the future, and
there is no greater motivator for behavior change. That’s why closed
systems are the future of business. Closing the loop simply means
modeling your business so that every item (packaging or otherwise)
going out has a way to come back to be shared, repaired, reused, or
recycled. Businesses that don’t concern themselves with the end
result of packaging and waste will soon face the firing squad of
public opinion. |
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